New research indicates the US aquaculture industry needs to target strategic outreach and consumer education in order to achieve its growth potential.
Globally, the marine aquaculture industry generates roughly $166 billion per year, with steady growth predicted for years to come. However, the US lags in international markets in terms of production levels, and for the industry to grow, there must be a general understanding and acceptance of farmed marine foods by the public.
With that in mind, researchers from the University of Maine, led by assistant professor of economics Caroline Noblet and assistant professor of risk communication Laura Rickard, designed and implemented a nationally distributed survey to better understand US resident perceptions and knowledge of sustainable aquaculture.
The questions are pertinent to ongoing research at UMaine through the Sustainable Ecological Aquaculture Network (SEANET) and to answer longstanding questions posed by industry insiders and stakeholders…(thefishsite.com)